Google Adwords Trademark Policy

For years advertisers have not been permitted to make use of trademarked terms in their keyword bidding or advert copy. This resulted in sometimes not being able to drive traffic to well-known products sold via their websites. Now a further 190 countries have been extended right to make use of trademarked terms in their bidding structure. Google has recently announced changes to their Adword trademark policy in South Africa allowing companies to bid for trademarks and brand keywords that they do not own.

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