Top 10 Ninja Techniques For Adwords

It’s been said too often that Google Adwords is only a money pit. Unfortunately for a lot of people it is. . . Here’s the good news: if you apply the 10 techniques in this article, you can easily increase your ROI 10 fold! First of all, here are some basics: Research your keywords! If possible, while building your site, target keywords that are relatively cheap with high search volume. Here are some tools to help: Good Keywords, Word Tracker, Google Sandbox, Overture Keyword Tool. Also, make sure your keywords are used in 3-5% of your website’s content. The more relevant your site, the higher quality ad score Google gives you. And you guessed it: The better your score, the better your placement, click through ratio, and less cost! Many ads in the top 5 spots have a higher CTR and pay less per click than their less informed competitors! And now for your easy short cuts to rake in loads of cash with Google Adwords: 1. Add “buy” and “purchase” to your keywords. This will help weed out the non-buyers. You want the people who have their credit card out and are ready to buy your product! 2. Achieve maximum traffic. I love this one: Set your daily spending limit to 5-10 times what Google recommends. This will ensure that your ads are running all the time. And you never actually end up spending that amount! 3. Exploit your ad groups: Create highly targeted ad groups with a small amount of relevant keywords in each one: Break up your keywords into small groups and make a separate ad group for each group of keywords. 4. Pack your ads with your keywords. Create ad variations for each ad group. Get creative and use different wording and structure while inserting as many keywords as possible. Note: try to only use the keywords that are in the ad group that you are writing for. 5. Eye Catcher! My favorite ninja technique of all: Google allows you to put copyright, and registered trademark symbols in your ads! (

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