What are Different File Formats and What are They Used For?

. tif——————————————————————————– Tif file (CMYK Color) 300 dpi high resolution (dpi means dots per inch. This is how the image is made up if viewed under a microscope) The tif file is for printing on a lithographic printing press. The CMYK color stands for the four colors that are used in “Process Printing”. Cyan, Magenta, Yellow and the K actually stands for Black. This file format is often requested by print shops. This is one of many file formats that a printer can request. If you can open this file format on your PC you will often see that the colors are totally different to the other logo files we send you. This is because your computer monitor and often your home/office printer too uses RGB color. RGB color stands for Red, Green, Blue. Your PC does not have the correct filters to read CMYK color. This is entirely normal and when printed on a lithographic printing press the colors will print correct. (Because a lithographic printing press can print many more variations of the color spectrum you may notice a slight difference in the end product compared to what you would be able to print on a home office printer). It is always best in the case of a consistent corporate identity to use a color matching system like Pantone. You will find a color matching book to view at your local printer. Perfect for: Professional printing. Home/Office printing that supports CMYK color.
. jpg—————————————- JPG files (3 sizes = Normal, Medium and Small) or JPEG as it is often referred to (RGB Color) – 300dpi. These file types are all used for home/office printing in applications like Word or PowerPoint (you import the image into your document) or for web site images in FrontPage or more professional web site editing programs (html editors) like DreamWeaver or GoLive. The resolution of these files is 300dpi which in printing terms is high resolution. We can give you several sizes because although it is possible to make your own sizes using the source file (eps file) few people in reality have the tools to do this. The sizes we send are usually sufficient for most things you want to do personally and if you do need anything else you can get the help of a designer with the correct tools to create other sizes as you see fit. Perfect for: Home/Office printing. Web Design Importing in to Microsoft Office applications like Word, PowerPoint, Excel, Access etc.
. jpg——————————————————————————– JPG file (Grayscale) 300dpi. This file type is provided so that you can seek trademark status for your logo. Most trademark organizations will only accept images that are in grayscale. Perfect for: Trademark application. Home/Office printing. Web Design Importing in to Microsoft Office Applications like Word, PowerPoint, Excel, Access etc.
. psd——————————————————————————– PSD file (RGB) 300 dpi. This file format is used by professional designers and is the native file format of Adobe Photoshop. You need Adobe Photoshop to open this file type. We can supply

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